The third thing I needed to consider whilst making the newspaper advert for my documentary was what was written on it. From my research I have found that one of the reasons that younger people do not overly enjoy documentaries is that they think they over complicate things. Therefore I do not want to over complicate the advert. I want to use quick but powerful messages to engage their thoughts and interests. This could be by use of emotive language or by saying something contreversial that makes the reader either agree or dissagree. There are two kinds of writing that I want to use to engage the interest of the reader in the advert, one of which being a tagline and the other being a paragraph explaining just enough about the documentary for people to know what its about, but not so much to as to lose the readers curiosity.
Below I have included examples of taglines that I am thinking of using:
"The birthplace of democracy?"
Athens is known to historians to have been 'the birthplace of democracy'. It was the first place in which the right to a free vote was introduced. The questionmark at the end of the statement makes the reader wonder is this really true and if it is, why is it being questioned now. Searching for answers I hope they will want to read on.
"It's all Greek to me.."
Probably one of the most famous statements used to view other cultures. If you cannot understand a foreign language the phrase 'it's all Greek to me' is often used because of the Greek language's complexity. This can be seen in another light too. The actions of the protesters must also seem very foreign to western audiences, making them very 'Greek' and thus you can use the phrase in the same way here.
"Athenian Tragedy"
Drama and Theatrical productions are something that have survived in Greek culture from ancient times all the way into the present day. Tragedies were usually tales with something bad or upsetting happening at the end. This style of playwriting was adopted by Shakespeare who is of course universally known across the UK and abroad and is also someone who is studied by young people during their time at school. This links us in with both a western audience and a young one.
"Don't bow down, rise up!"
This was the phrase chanted by teachers and students at rallies across Greece as recently as this Christmas. It is in protest of the dire cuts being put on the country's education system relatively destroying it. They did not think that bowing down and accepting these cuts was acceptable and urged people to rise up against them.
I have also included below examples that of paragraphs that I could include on the advert:
"There comes a time when people need to rise up and fight for what they believe in. This can be portrayed as a bad thing by the media. Now the truth is revealed.."
"If you lost your job, your home, your education, your healthcare and you are still expected to pay more, you would be in a state of outrage. Why should people from other countries be any different?"
"Lies lead to Unrest. Unrest leads to Protest. Protest leads to Anger. Anger leads to Rioting. Would you be any different should the need arise?"
I believe that all of these are very brief, but powerful statements that would engage a readers interest without giving the game away. They all have deep meanings to them regarding western media views, the state of Greece's affairs, and addressing whether the audience really knows what is going on. I have decided to go with the second tagline and the first paragraph as I believe they are the most powerful and will be the most understood of the options I have chosen by the reader.
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