Lucy and Tom are examples from my target audience sector. They are young, educated people with an open mind and good career prospects. Being students, they are of course full of life and always up for having a laugh. They are well into popular music and celebrity gossip, however they are also news aware with strong opinions of what they believe is right and wrong. The poor state of the economy at the moment is having an effect on everyone, even students such as Lucy and Tom, which makes me think they may be interested in investigating how other young people around the world are being affected, making them think more openly of how lucky they are. A young presenter will be used to connect with the target audience and use of popular Greek variations on the music they enjoy will hopefully help this further.
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